After reviving the legendary palace Guard OG a few days ago, PUMA has now unveiled the brand new Cell Viper – a fresh take on the heritage running silhouette with a radical new look. Delving straight into their archives, this retro runner fits effortlessly into today’s chunky sneaker trend.

With a completely new upper inspired by heritage Cell sneakers, the design language taps into the OG community of sneakerheads with a vintage colour palette and the signature Formstrip. sitting atop a foam midsole, hexagonal cells offer the optimal shape for stable and maximum cushioning, allowing runners to step faster and stronger with a a lot more confident stride that aided their performance.

Hitting shelves on February 1st, be sure to keep it locked at The Sole Supplier for a lot more news as it develops! In related news, Sankuanz x PUMA recently unleashed a sneaker collab for Spring/Summer 2019!

If you’re thinking of copping some brand new PUMA heat, be sure to check out the current here!