It’s no trick haute couture fashion brands are a fan of the Lunar new Year. For instance, just within the past week, we’ve seen both Balenciaga as well as Gucci decrease tiger-themed collections to celebrate the upcoming event, however, Bottega Veneta may have just taken it to a new level.

To celebrate the year of the tiger, the Italian fashion home has taken over a part of the excellent wall of China for a distinct event of sorts. choose parts of the wall are now sporting the Bottega Veneta logo, in addition to the message of “Happy new Year”.

The installation utilises the brand’s signature eco-friendly together with a tangerine coloured orange for the maximum captivating effect. While as outlandish as it is, it’s not the very first time the brand has taken a distinct method to marketing. In February of 2021, the brand chose to deactivate all of its social network in an attempt to “allow social network individuals to drive the conversation around the brand”.

Naturally, this indulgent advertising stunt has ruffled some feathers on the internet because of its utilize of a culturally essential landmark, with numerous Twitter individuals remarking the installation is both “tacky” as well as “insensitive”. The installation is because of be eliminated from today, however we can’t assist however question what Bottega Veneta will get as much as next. In other news, Kanye’s newest “Heaven as well as Hell” video serves as the suitable Yeezy x space commercial.

Image through Bottega Veneta